GoHighLevel Vs. ClickFunnels: A Comprehensive Comparison!
GoHighLevel Vs. ClickFunnels: both are powerful tools for businesses looking to streamline their sales and marketing processes. GoHighLevel is an all-in-one platform, offering CRM, email marketing, SMS marketing, and more. It’s designed to help agencies manage multiple clients.
ClickFunnels, on the other hand, specializes in creating high-converting sales funnels. It focuses on building landing pages, sales pages, and follow-up funnels. Both platforms aim to enhance customer acquisition and retention.
However, they cater to slightly different needs. This introduction will explore their features, strengths, and ideal use cases to help you choose the best fit for your business.
Comparison Table for Gohighlevel Vs. Clickfunnels:
| Feature/Aspect | GoHighLevel | ClickFunnels |
|---|---|---|
| Purpose | All-in-one marketing platform | Funnel building and sales automation |
| Main Features | CRM, email marketing, SMS marketing, landing pages, sales funnels, appointment scheduling, reputation management, membership sites, pipeline management, call tracking | Sales funnels, landing pages, email marketing, membership sites, affiliate management, webinar funnels, A/B testing, follow-up funnels |
| CRM | Yes | Basic (integrates with third-party CRMs) |
| Email Marketing | Yes | Yes |
| SMS Marketing | Yes | No |
| Landing Pages | Yes | Yes |
| Sales Funnels | Yes | Yes |
| Appointment Scheduling | Yes | No |
| Reputation Management | Yes | No |
| Membership Sites | Yes | Yes |
| Pipeline Management | Yes | No |
| Call Tracking | Yes | No |
| Affiliate Management | No | Yes |
| Webinar Funnels | No | Yes |
| A/B Testing | No | Yes |
| Follow-up Funnels | Yes | Yes |
| Integrations | Numerous third-party integrations | Numerous third-party integrations |
| Ease of Use | Moderate (more features, more complex) | Easy (simpler, focused on funnel building) |
| Support | 24/7 chat, email, and phone support | Email and chat support, extensive resources |
| Pricing | Starts at $97/month | Starts at $97/month |
| Free Trial | Yes | Yes |
| Best For | Agencies, small businesses, marketers | Entrepreneurs, marketers, online businesses |
| Unique Selling Proposition | Comprehensive marketing automation | Powerful funnel building capabilities |
What Is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing platform for marketers. It helps create and manage campaigns, nurture leads, and handle customer relationships from a single dashboard. This tool saves time and money by replacing the need for multiple marketing applications. Key features include CRM with SmartLists, 2-way SMS, email, outbound calling, funnel and website builders, and workflow automation. Agencies benefit from unlimited client accounts and can use their own Twilio and SMTP credentials for cost-effective communication.
Key Features of GoHighLevel
- CRM and Marketing Automation: GoHighLevel combines CRM capabilities with robust marketing automation features, allowing you to manage contacts, track interactions, and automate follow-ups seamlessly.
- Email and SMS Marketing: With built-in email and SMS marketing tools, you can easily create and manage campaigns to engage your audience.
- Sales Pipeline Management: The platform provides detailed sales pipeline management features, helping you track leads, opportunities, and deals efficiently.
- Integrations and API: GoHighLevel supports a wide range of integrations and offers API access, making it easy to connect with other tools you use.
GoHighLevel Pricing:

| STARTER $97 /MO | UNLIMITED $297 /MO |
|---|---|
| Get Started With Our Affordable Starter Plan For Essential Features And Seamless Functionality. | Boundless Features, Limitless Potential. Choose Our Unlimited Plan For Unlimited Possibilities. |
| All The Tools To Capture More Leads | Everything In Starter |
| Nurture & Close Leads Into Customers | API Access – Integrate With Anything |
| Full Online Booking, Pipelines, Social Calendar, Website Builder, And More! | Unlimited Sub-Accounts as Many Client Accounts as You Need for One Price! |
| Unlimited Contacts & Users, Add as Many Contacts & Users as You Need! | Branded Desktop App – Custom Domains And Complete Control Over The Look And Feel Of The Platform! |
| Setup Up to Three Sub-Accounts |
Pros and Cons of GoHighLevel
Pros:
Cons:
What Is ClickFunnels?

ClickFunnels is a cloud-based platform that helps businesses automate email and Facebook marketing, turning visitors into customers. It allows you to create custom landing pages and sales funnels with built-in templates. ClickFunnels captures customer contact info and sends targeted follow-up messages via text or desktop notifications. No coding or design skills are needed. You can quickly build sales funnels, landing pages, and email sequences that guide customers from first contact to purchase. ClickFunnels integrates smoothly with third-party apps, email, and payment systems.
Key Features of ClickFunnels
- Funnel Builder: ClickFunnels provides an intuitive drag-and-drop funnel builder, making it easy to create and customize funnels.
- Templates and Designs: The platform offers a wide selection of templates and design options to suit different industries and purposes.
- A/B Testing: With built-in A/B testing capabilities, you can optimize your funnels for better performance.
- Integrations and API: ClickFunnels supports numerous integrations and offers API access for custom integrations.
ClickFunnels Pricing:

| Startup $97/mo | Pro $297/mo |
|---|---|
| 3 Brand Workspaces | 10 Brand Workspaces |
| 3 Team Members | 10 Team Members |
| Unlimited Funnels | Unlimited Funnels |
| Unlimited Courses | Unlimited Courses |
| Unlimited Members | Unlimited Members |
| Unlimited Contacts | Unlimited Contacts |
| Unlimited Pages | Unlimited Pages |
| Unlimited Domains | Unlimited Domains |
Pros and Cons of ClickFunnels
Pros:
Cons:
What is the Difference Between ClickFunnels and GoHighLevel?
1. Ease of Use
Both GoHighLevel and ClickFunnels aim to simplify complex processes for their users. GoHighLevel offers a broad array of tools, which can be overwhelming for beginners. Its extensive features may require a steeper learning curve.
ClickFunnels, on the other hand, focuses on ease of use with its intuitive funnel builder. It is designed to be user-friendly, even for those with limited technical skills. The straightforward interface of ClickFunnels allows customers to quickly build and manage sales funnels without much hassle.
2. Customization Options
Customization is a key factor when choosing between GoHighLevel and ClickFunnels. GoHighLevel provides extensive customization options for CRM and marketing automation. You can tailor their CRM system, automate workflows, and personalize their marketing efforts.
This level of customization is ideal for agencies and businesses needing detailed and flexible solutions. ClickFunnels excels in funnel design and customization. It offers a variety of templates and design tools to create high-converting sales funnels.
For businesses focused on optimizing their sales process, ClickFunnels’ funnel customization capabilities are highly valuable.
3. Pricing Comparison
GoHighLevel offers tiered pricing based on the number of users and features. This structure can be more cost-effective for agencies and businesses needing an all-in-one solution.
The pricing tiers cater to different levels of service, allowing businesses to choose a plan that fits their needs and budget. ClickFunnels pricing is based on the number of funnels and features.
While it can be more expensive, it provides excellent value for businesses focused on funnel creation. The higher cost is justified by the specialized tools and resources available for building and optimizing sales funnels.
4. Support and Community
Both GoHighLevel and ClickFunnels offer robust customer support and active communities. GoHighLevel provides dedicated support channels, including live chat and email support. Users also have access to extensive training resources and tutorials.
For higher-tier plans, GoHighLevel offers dedicated account managers to assist with setup and ongoing support. ClickFunnels has a vibrant community of users who share tips and strategies.
Numerous tutorials and webinars are available to help you get the most out of the platform. The active community and resources make ClickFunnels a supportive environment for users at all levels.
5. Use Cases and Industries
GoHighLevel is ideal for marketing agencies, service-based businesses, and those needing robust CRM and automation features. Its complete toolset is designed to improve client management, automate marketing efforts, and enhance overall business operations.
ClickFunnels is perfect for e-commerce businesses, online marketers, and entrepreneurs focused on creating high-converting sales funnels.
The platform’s specialized features cater to businesses that prioritize funnel optimization and conversion rates. Depending on your industry and business goals, one platform may be more suitable than the other.
6. Integration Capabilities
Integration capabilities are crucial for any business software. GoHighLevel and ClickFunnels both support numerous integrations with third-party tools. GoHighLevel offers more flexibility for CRM and marketing automation integrations.
You can connect with various email marketing services, CRM systems, and other business tools. This flexibility allows for a seamless workflow and efficient business operations.
ClickFunnels excels in integrating with e-commerce and payment gateways. The platform supports integrations with major payment processors, shopping carts, and e-commerce platforms, making it easy to manage online sales and transactions.
7. Marketing Automation
Marketing automation is a significant feature for many businesses. GoHighLevel’s marketing automation features are more advanced, providing detailed workflows and automation capabilities.
You can create complex automation sequences to nurture leads, follow up with clients, and manage marketing campaigns. ClickFunnels offers basic automation features but focuses more on funnel optimization.
While it may not have the same depth of automation tools as GoHighLevel, ClickFunnels excels in optimizing the sales funnel process to increase conversions and sales.
8. Sales and CRM Features
GoHighLevel offers a full CRM system with sales pipeline management. It allows businesses to track leads, manage sales processes, and monitor client interactions in one place.
The CRM features are designed to enhance sales efficiency and client relationship management. ClickFunnels offers basic sales tools focused on funnel conversions. The platform provides essential tools for tracking sales, managing leads, and optimizing funnel performance.
While not as extensive as GoHighLevel’s CRM system, ClickFunnels’ sales tools are effective for businesses focused on funnel-driven sales strategies.
9. Email and SMS Marketing
Email and SMS marketing are critical components of any marketing strategy. GoHighLevel offers robust email and SMS marketing capabilities integrated into its platform. Create and manage email campaigns, send automated SMS messages, and track engagement metrics.
This integration allows for cohesive and effective marketing efforts. ClickFunnels provides email marketing tools but lacks SMS marketing features. You can build and manage email campaigns, but they may need to integrate with third-party services for SMS marketing.
10. Customer Support and Resources
Both GoHighLevel and ClickFunnels offer extensive customer support options. GoHighLevel provides live chat, email support, and a whole knowledge foundation.
The platform also offers dedicated account managers for higher-tier plans, ensuring personalized support and guidance. ClickFunnels offers similar support options, including live chat and email support.
The platform’s extensive knowledge base and active user community provide additional resources for troubleshooting and learning. Both platforms are committed to supporting their users and providing the resources needed to succeed.
Final Thoughts: GoHighLevel Vs. ClickFunnels
Choosing between GoHighLevel and ClickFunnels depends on your business needs and goals.
GoHighLevel is ideal for businesses needing a comprehensive CRM and marketing automation solution. Its extensive features and customization options make it a powerful tool for agencies and service-based businesses.
ClickFunnels, with its focus on funnel creation and optimization, is perfect for e-commerce businesses and online marketers. The platform’s user-friendly interface and specialized tools make it easy to build high-converting sales funnels.
Consider your specific requirements, budget, and industry when deciding which platform is right for you. Both GoHighLevel and ClickFunnels offer valuable features and resources to help businesses grow and succeed.
FAQs: GoHighLevel Vs. ClickFunnels
People are leaving ClickFunnels due to high costs, limited customization, page-speed load times, and a complicated user interface. They seek cheaper alternatives with better flexibility and easier navigation. Some also want more integrated tools and smoother support experiences. These factors drive users to explore other platforms for their marketing needs.
You can build a website in GoHighLevel. It offers easy-to-use tools and templates. Customize your site with drag-and-drop features. Add pages, forms, and media without coding. GoHighLevel also supports SEO and mobile optimization. Perfect for creating professional websites quickly.
ClickFunnels faces competition from platforms like Leadpages, Unbounce, and Builderall. Other strong contenders include Kartra, Instapage, and GetResponse. These tools offer similar features for building sales funnels, landing pages, and marketing automation, making them popular alternatives. Each has unique strengths, so choosing the right one depends on your specific needs and budget.
GoHighLevel hosts websites. It offers an easy-to-use website builder with customizable templates. You can create and manage websites directly on the platform. This service includes hosting, so you don’t need an external provider. It’s an all-in-one solution for businesses looking to streamline their online presence.
